Team
Built by a focused team. Designed for industry execution.
GGA is led by a senior team with experience across strategy, programme delivery, partnerships and industry engagement.
Our role is to bring companies, buyers, funders and technical partners together — and turn shared priorities into practical initiatives that strengthen Pakistan's green competitiveness.
Our leadership model
Lean leadership. Clear accountability. Practical delivery.
GGA is designed as an execution-led alliance. A focused core team drives strategy, member engagement, partnerships and delivery, while Strategic Members help shape priorities and ensure the Alliance remains anchored in real industry needs.
The team's role is not to speak for industry. It is to build the platform through which industry can lead.
Strategic Direction
Setting the Alliance agenda, strengthening the member proposition and ensuring GGA remains focused on competitiveness.
Programme Delivery
Translating priorities into structured workstreams, implementation plans and measurable progress.
Member Engagement
Keeping companies, partners and stakeholders aligned around shared action and practical outcomes.
Core team
The team driving GGA forward.
Talha Khan
CEO & Founder
Talha Khan leads the strategic direction of GGA and its wider ambition to position Pakistan as a credible green competitiveness platform for export-oriented industry. As the founder of GGA, Talha focuses on senior stakeholder engagement, strategic partnerships, member proposition and the long-term direction of the Alliance. His role is to ensure GGA remains commercially grounded, industry-led and focused on execution rather than conversation.
Subayyal Najeeb
Programme Director
Subayyal Najeeb leads programme design and delivery across GGA's workstreams. She is responsible for translating the Alliance's strategic priorities into clear execution plans, coordinating partners and ensuring initiatives move from intent to structured progress. Her role is central to maintaining delivery discipline, aligning workstreams and ensuring GGA's initiatives remain practical, measurable and relevant to member needs.
Amna Ahmed
Programme Lead
Amna Ahmed supports the day-to-day execution of GGA's programmes, member engagement and initiative coordination. She helps manage workstreams, prepare insights, coordinate follow-ups and support the practical delivery of Alliance priorities. Her role ensures that member inputs, partner activity and programme actions remain connected and moving forward.
How the team works
Structured enough to deliver. Flexible enough to respond.
GGA operates through a focused project management approach. The core team coordinates priorities, structures workstreams, manages partners and keeps members informed through clear communication and disciplined follow-up.
The operating model is designed to ensure that ideas do not remain in meetings. They move into action.
Industry-first
We start with the challenges companies are actually facing.
Commercially grounded
We connect sustainability to competitiveness, market access, finance, buyer confidence and cost.
Execution-focused
We prioritise initiatives that can move from discussion to delivery.
Evidence-led
We use credible data, sector insight and practical analysis to shape decisions.
Member-shaped
Strategic Members help define what GGA builds next.
Project Management Office
Powered by disciplined coordination.
The GGA Project Management Office coordinates members, partners and workstreams to ensure delivery, accountability and measurable progress.
Align
Bring members and partners around shared priorities.
Structure
Translate industry challenges into practical workstreams.
Coordinate
Manage follow-ups, partner inputs and member engagement.
Deliver
Support implementation milestones and initiative progress.
Communicate
Keep stakeholders informed through clear updates and decision points.
Advisory and partner ecosystem
A focused team, strengthened by a wider ecosystem.
GGA's core team is supported by Strategic Members, technical experts, buyers, funders and ecosystem partners.
This model keeps the Alliance lean while ensuring the right expertise is brought in where it matters most.
Strategic Members
Shape priorities and keep the Alliance anchored in real business needs.
Technical Partners
Support specialist work across data, decarbonisation, supplier engagement and implementation.
Buyers and Brands
Help align GGA's work with market expectations and global value-chain priorities.
Funders and Finance Partners
Support pathways for green and blended finance.
Why this team matters
GGA is built to turn alignment into action.
The transition challenge facing Pakistan's export sector is too important to leave to fragmented efforts.
GGA's team exists to provide the coordination layer the industry needs: convening the right people, structuring the right initiatives and helping move shared priorities into practical execution.
The ambition is not to create another sustainability platform. The ambition is to build the operating infrastructure Pakistan needs for green competitiveness.
Work with the team building Pakistan's green competitiveness platform.
Whether you are a company, buyer, funder or technical partner, GGA is designed to bring serious stakeholders together around practical transition action.
Start a Strategic Conversation